THIS x 1000%I once chatted with some people at a Starbucks line-up about where we were from and how we liked the Rally so far and the LA weather, pets, family... at the end I got my coffee and was handed a business card, a music publisher. We had not talked about music, we just chatted.
Another time I was chatting with a music publisher who'd been on a couple panels and had a sore throat. I went and got myself a tea, and him one too, with some honey in it. We talked some more about family and where we were from and travelling etc. Much much later, like months later, I happened to write him directly to ask if I could submit something for consideration. He wrote back and said, "I remember you! Of course, I'd like to hear what you have."
See what I mean? Make it your goal to create a relationship. Ask not what they can do for you. Just connect.
I've worked multiple sales-related roles in the IT world the past 25 years or so and have had many great mentors. I've also had great mentors in the music world, and I've picked up some great Taxi mentors. Some axioms hold true no matter the business: "People buy from people they like." Even when you are not "selling" you are "selling." Strive to meet people, not to sell yourself. It will come in due time.
After going to my first rally last year I definitely agree with KC. For your first rally don't plan on passing out CDs. I did last year and it was a waste for a variety of reason. First, my music wasn't ready. Second, it's a cattle call and who knows if your CD will ever get listened to. However, have some handy in case you meet a decision maker that asks YOU for it instead of you asking THEM to take it. Also, have some CD's (that you've tested) if you want to submit music to listening panels.
The Starbucks anecdote is probably the best route. Just meet people, ask them where they are from, what panels they've seen or want to see, how long they've been working with Taxi, etc. Have an answer ready for "what do you do" or "what is your speciality" or "what's your niche/style". Keep it brief, don't try to impress folks with your first answer, just be honest.
The open area hotel bar is one of the best places to meet people, even if you don't drink. And, there are plenty of places to sit nearby if crowds are not your thing. I'm an extrovert but also an "includer" meaning that I often reach out to people that shy away from the crowds, I try to bring the shy folks into a group or help them feel welcomed.
First rally is overwhelming, yet so energizing. Most important (to me) is to figure out the best way to take notes and retain information. Some folks prefer pencil and pad, others type on laptops or tablets. You will hear a lot, so be ready to digest as much as you can.
Looking forward to meeting you!
Paulie
