Hi Graham,Telefunkin wrote: ↑Thu Feb 18, 2021 4:28 amHi Kolstad, Your comments are most interesting, especially as I know how much hard work Mark puts into making music. You make the same point about ROI that I was making earlier - Mark has done very well, but a ton of effort to make very good music and do the right things has not yet brought huge returns.Kolstad wrote: ↑Thu Feb 18, 2021 1:27 amHi Mark,
You seem very produdctive, creative and consistant with the cues and signings. Really well done!
However, I find your earnings quite depressing. Can you elaborate more on what type of deals and libraries you have made? Do you make instrumental cues only, or full songs too? Is it mainly from low tier libraries, or do you have music in higher tiers too? Have you done albums? Have you done blanket deals?
The ROI seems awfully low from all of that work, imho.
By the way, I'm not grumbling or on some sort of negativity crusade. I don't consider myself to be sufficiently talented or hard working to be highly successful, and besides, the business doesn't owe anyone a living so its up to all of us to find our way through. However, for many of us making sync music is a labour of love rather than a serious earner. We all see things differently based on our experiences and those of others we know about, but I'm intrigued by the gap between expectations and the reality that many of us experience. Your comment suggests that some of this might be as a results of making poor choices, so I'm most curious to know more. I'd always choose to put my tracks in 'high tier libraries', but opening those doors can be a lengthy endeavour .
I did not mean to accuse anyone of making poor choices. When you are rolling, you are rolling. That is why Im posing some follow-up questions, because the retrospect analysis may reveal something that could be done differently. It would be interesting to hear more thoughts about that. It may be that the options were poor at the time, the insight into deals or the library market was low at the time, or something else. Also are all the placements in the US market, or are there EU placements as well?
Regarding earnings, yes, I was looking at the numbers from a business perspective only, and that may be different from you and Mark. It may be worth hanging there for the love of it, but that value is personal and relative. Again, it would be interesting to hear more thoughts about ambitions. Are the earnings important, if no, it's all good, no more questions asked. But if earnings are important, where to go from these numbers?
If only looking at these numbers, I would dismiss this as sustainable all together, but more detail might reveal some premises that can keep hopes up.