To Improve Your Marketing, Establish A Connection Rather Than Focus On The Sell

[coachdebra]

There is a lot of advertising out there that cranks up the volume, telling readers or viewers that there is one thing they need, and the time to get it is now. This can draw attention if done right, but it can also drive away potential clients.
So how can your business become more "human" in your marketing efforts, rather than creating an image of loud greed?
As a Forbes Coaches Council member, I was asked to give a short answer to this question which was compiled with other council members and published. My answer is #6 – I hope you get value from it!

https://www.forbes.com/sites/forbescoac ... 9c60cc2772