Elevator pitches

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superblonde
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Elevator pitches

Post by superblonde » Wed Aug 18, 2021 4:09 pm

I guess those who have been to industry events in person, have something of an elevator pitch ready, to explain what music they write, who they "are" ? You know, like when meeting someone new. With different variations based on who they are talking to, maybe it's someone in film, or another gigging musician, or someone outside of the industry, or ahem a future groupie.

I know this topic has been covered, but maybe not in the following way. It would be cool to see a livestream on this topic with examples where maybe members give their best impression of their "personal introduction". Maybe a screener could chime-in and say how well it conveys their work or genre or whatever. The recent call-in TaxiTV Q&A episode was neat, maybe a version like that, on elevator pitches.

There was one TaxiTV where ML gave his story of actually giving his elevator pitch to Richard Branson CEO of Virgin, in a coincidental elevator ride. That's really cool.

It seems a bit tricky to distill easily because this scope of skills covers sooo much ground; composing, production, mixing, instrumentalist, arranger, lyricist, audio engineer, even publisher, ... whereas "musician, I'm in a rock cover band" is what my rock n roll friends at the bar gigs might say very simply.
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Kolstad
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Re: Elevator pitches

Post by Kolstad » Thu Aug 19, 2021 12:40 am

My feelings towards elevator pitches are somewhat ambivalent. People want to meet people, not a pitch. Elevator pitches tend to be uncomfortably formal, and have not been really suitable on the conferences and events that I have been to.

On the other hand, a short presentation of what you can do is good to have, so you are prepared to talk about yourself in a way that is helpful to others when considering a professional relationship. Often you can cherry pick from what you've prepared.

Tbh I see it as a communication tool to prepare yourself, but not something that you'd actually use when talking with people. You don't want to sound like a broken record.

It can be a good thing to give someone, if they are to present you, though.

I dunno, maybe it's a Nordic thing, but nobody uses elevator speeches here.
If you do, you may be singled out as a somewhat "not listening" type.
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Re: Elevator pitches

Post by superblonde » Sun Aug 22, 2021 2:04 pm

Kolstad wrote:
Thu Aug 19, 2021 12:40 am

I dunno, maybe it's a Nordic thing, but nobody uses elevator speeches here.
If you do, you may be singled out as a somewhat "not listening" type.
Where ever you are I guess people still introduce themselves right? Elevator pitch has many meanings, some in business sense, though also in casual sense, simply means, "what do you say when someone asks: What do you do?" If in music there is an importance of who-you-know or who-you-get-introduced-to, otherwise known as the buddy-system, it seems described in too politically correct terms, "developing relationships". That's salesperson-speak for the actual brutal truth of "getting an 'in'".

If anyone in a conversation gets the impression "ok, this turkey is not the listening type" then it is definitely a badly-given elevator pitch. Yes obviously it should not be like a broken record.

Or I could use pouty lips and cleavage which is also purported to work.
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Re: Elevator pitches

Post by cosmicdolphin » Sun Aug 22, 2021 2:58 pm

superblonde wrote:
Sun Aug 22, 2021 2:04 pm
That's salesperson-speak for the actual brutal truth of "getting an 'in'".
As a career sales guy where I come from we call it building rapport. Just talk to people naturally , take an interest in them - it's not about you.

If they like you and peg you as someone they can do business with , they will ask YOU what you do. Then you can tell them. Best not to think of it as a pitch, it should be a conversation.

A skilled salesperson can navigate and steer this conversation because they understand in order to have a better chance there needs to be something of structure , understanding where you are in the process and what your objectives are is what separates regular folk from trained sales people.

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