Utilising YouTube
Posted: Wed Feb 27, 2019 6:21 am
Hi TAXI family
It seems to be a pretty common thing to see links to tunes on YouTube via the TAXI briefs. These are super useful (of course) but it got me thinking about how some artists use YouTube. Once in a while, I see a brief for 'Romantic Piano' (or something similar) and the artist/composer has a static image background on the YouTube screen as you playback the tune. Sometimes those tunes have viewers in the millions. I wondered about the following questions:
1. In most cases I assume these songs are already 'signed' in some way
2. Do any of you guys throw a song up onto YouTube as an an extra revenue opportunity?
3. If the tune isn't 'signed' do you upload a song to YouTube and then take it down if it get's signed later (especially if it's an exclusive deal)?
Just thinking it through, wondered if YouTube forms part of your publishing strategy
Many thanks folks
Rob
It seems to be a pretty common thing to see links to tunes on YouTube via the TAXI briefs. These are super useful (of course) but it got me thinking about how some artists use YouTube. Once in a while, I see a brief for 'Romantic Piano' (or something similar) and the artist/composer has a static image background on the YouTube screen as you playback the tune. Sometimes those tunes have viewers in the millions. I wondered about the following questions:
1. In most cases I assume these songs are already 'signed' in some way
2. Do any of you guys throw a song up onto YouTube as an an extra revenue opportunity?
3. If the tune isn't 'signed' do you upload a song to YouTube and then take it down if it get's signed later (especially if it's an exclusive deal)?
Just thinking it through, wondered if YouTube forms part of your publishing strategy
Many thanks folks
Rob