TAXI.com

I often hear mention of using ITunes in conjunction with sending cues and songs. My only experience with ITunes has been purchasing music for my old Ipod. Can someone help me understand how and why this is done? Thank you.

I am aware that people used to use it to convert wav or aif files to mp3. Why? I don't know. Convenience? Maybe it's why people who buy a Ford only use Ford oil filters?? It's just one way to perform a common task. Maybe you can add the song to your itunes playlist??

Why is it that the laptops on TV always have an Apple logo on them and usually prominently displayed? How does that fit in with the company's marketing slogan of "Think Different?? I would say, don't think different, think independently. If you don't see a reason for using it, don't.

The only thing I use iTunes for is putting metadata into wavs or aiffs.

http://www.audacityteam.org/home/

Free, open source, all platforms, an audio editor that can handle most codecs, metadata, and many other tasks you might need.

Dalahast,

as hummingbird mentioned, it's commonly used for entering metadata into tracks. this includes things like artist name, track title, your contact information (especially if a decision maker likes your track, but while it doesn't fit the current scene they are working on, they may want to keep the track in their itunes library in case they find a use for it later and you want to make it easy for them to contact you if they find a use for it). music libraries, supervisors, editors use this metadata to help find music that match the mood of a scene. so if they are looking for an "uplifting" track and that is in the metadata (usually under "comments" metadata categories), that track will come up in the search.

audacity's metadata tagging works more like a DAW rather than a song file manager like itunes. in order to include the metadata, the track has to be exported. for a track or two it's fine, but for bulk tagging it's extremely cumbersome.

metadata entry in itunes is much easier and you can do batch tagging. for example, if you have a common metadata entry for several files such as artist name or album name, you can highlight all the files and enter it once for all of them. and there's no need to export it to include the metadata the way audacity does. and it's all in list format as you are likely aware. in audacity you're basically looking at a daw timeline.

hope that helps.

It's also the most common organizing tool for music supervisors so it's good to know exactly what they'll be looking at. I also use it to organize playlists by publisher, an easy way to remember which tune/cue is signed with which publisher.