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A "Gritty" Ad Agency forward

Posted: Tue Aug 16, 2011 9:35 pm
by keithl
A email forward after a long, long, long, long, long work day is so nice!

LEADING NY AD AGENCY needs ORIGINAL, GRITTY, MASCULINE ROCK or NEO-BLUES INSTRUMENTAL TRACKS for a Global Telecom company's next national TV Commercial. Quoting the Agency, "I'm looking for Gritty, Masculine INSTRUMENTALS that are Mid-to-Up-Tempo. something RAW and MANLY without being overly aggressive. While not ruling out any type of instrumentation, the tracks should feel 'real.'" In other words, give the Agency a track that sounds like a REAL band or artist and NOT like a music library track. Submissions need to be Full-Length (with faded endings) and CONTEMPORARY sounding! AVOID Classic Rock, Metal, or anything that's too freneticÑleave the Deep Purple and System of a Down stuff on the shelf and send them TRACKS that sound like they'd get played in the same set as Black Keys ("Tighten Up," "Ohio," etc.), Kings of Leon ("Notion," "Radio Active," etc.) or the White Stripes ("Fall in Love With a Girl" or "Icky Thump" on the electric side, or "Hotel Yorba" on the acoustic side). DO NOT copy or rip off these artists or songs in any way, shape or form. Use them as a guide for Tempo, Texture and Vibe ONLY. Yes, an acoustic/electric track COULD work if it's truly gritty, and not pretty. They're looking for CATCHY, RHYTHMIC GRIT with a little dirt, hair, and sweat on it. Gritty MODERN Blues COULD work, but AVOID guitar solosÑthey tend to clash with voice-overs

http://www.taximusic.com/song.php?song_ ... tream=true

Re: A "Gritty" Ad Agency forward

Posted: Wed Aug 17, 2011 5:41 am
by jdstamper
You totally nailed it! This is a winner!

Jim

Re: A "Gritty" Ad Agency forward

Posted: Wed Aug 17, 2011 8:20 am
by pshamell
Sounds Great! Very gritty and those drums are kist loose enough to swagger "without being overtly macho".

AND - thank you for posting your link that way. I was able to listen to it on my iPhone (the flash player on the hosting pages doesn't let me listen.....)

Re: A "Gritty" Ad Agency forward

Posted: Wed Aug 17, 2011 8:28 am
by BruceBrown
That is a very impressive track. I also submitted to to this listing and got a return . After hearing yours, I would have forwarded yours way before my own. You should be very proud.
Good luck to you.
Bruce

Re: A "Gritty" Ad Agency forward

Posted: Wed Aug 17, 2011 9:10 am
by peeyo
Congrats Keith. The tune nails the Black Keys vibe!!!!!!

Re: A "Gritty" Ad Agency forward

Posted: Wed Aug 17, 2011 10:19 am
by espskully
Congrats man - looks like we're in competition for this one!

Re: A "Gritty" Ad Agency forward

Posted: Wed Aug 17, 2011 3:40 pm
by solmack
Congrats,
Great sounding track. Are those MIDI drums? If so which brand. The snare is great.

Solmack

Re: A "Gritty" Ad Agency forward

Posted: Wed Aug 17, 2011 4:28 pm
by ronnascimento
nice track! good luck!

Re: A "Gritty" Ad Agency forward

Posted: Wed Aug 17, 2011 7:28 pm
by jazzgtr
Awesome job Kieth- top notch. Really dig the production!

Re: A "Gritty" Ad Agency forward

Posted: Thu Aug 18, 2011 9:35 am
by clarktw
I submitted for this also but got returned with the comment “… Too slick and not raw enough ...”. Tempo and energy-wise, I felt that it was in the ballpark but your track makes me realize exactly what they were looking for. You hit the “gritty neo-blues” right on target.

Great work and thanks for posting! I’ve found that listening to you guys’ tracks that get forwarded is the best advice there is for interpreting the ads (along of course with the Monday evening Taxi streams).