Why I'm not renewing
Posted: Wed Mar 17, 2010 2:51 pm
I don't really want to rant about why I'm not renewing to Taxi after over 4 years or more as a member, but I do wish to put a case forward as to why the Taxi experience didn't work for me.
When I joined Taxi it was in response to moving away from London, where I had been gigging and releasing music for a few years with minor success (a small fish in a big pond) but I had some hope that my music would be able to cut it in Libraries or for film and TV pitches and as I was no longer in a capital city I saw Taxi as a good opportunity to try to get into this market. I quickly discovered that it did not have what it took. Even the tracks that I had mixed in pro studios were coming back with Engineering scores of 7 or less, so I followed the advice of each reviewer and started working on my sound. But then the songs which I had been popular on radio came back with reviews saying that the lyrics weren't universal enough (too intimate) or that there wasn't a hook in the first minute or so, or that they didn't follow the verse chorus combinations needed for the markets. So, I went away, I read the books, I tried working on the songs and lyrics. Then my singing which initially had received praise as being interesting in a Lou Reed way etc.. was said to be not up front enough...needed more energy...so I went away and worked on singing like the people in the listings...only my voice has its limits. Basically, to cut a long rant short, after 4 years and god knows how many submissions and rejections I realised that I had moved so far away from the music I wanted to make in responses to the reviewers that I no longer recognised my own music...in fact, the reviewers were correct when they told me that I do not have a well defined sound. I don't because I've been spending so much time trying to be like other people that I no longer know what my sound is. All the things which originally got me attention in London are not enough to cut it at this level. The main thing that the Taxi experience has taught me is my own mediocrity and I have decided to stop dreaming and start living. I won't say Taxi has done nothing for me. It has opened my eyes to the markets and systems that operate in commercial music, something which was totally alien to me coming from a DIY indie background. It has also helped me to grow up and think more professionally about music, but it has also taken something, and I no longer believe the idea that if I work hard at honing my sound, rewriting the tune until I have the killer track it will be enough. I know my limitations. I rewrote, I rerecorded, I restructured and they still came back. The most frustrating part though was that songs which I believed were special and which initially got forwarded with reviews saying they were memorable and stayed with the listener long after they heard them, started coming back with reviews saying they needed rewriting....I started to feel like the character in 1984...stand up, sit down, stand up, sit down. There never seemed to be a consensus amongst the reviewers....and yeah, I know that's the point, because that's real life, but I can no longer keep getting up and rewriting the same song in the beliefe that it will maybe pass next time. I know my limitations now. I am not going to be a star....I know that now. So I'm walking away and I'm going to go back to making music for myself and my family, which is how I started, and stop flogging myself. Not everyone has what it takes, and I now know that I am one of them. This is no fault of Taxi's...it is my weakness. I'm just sad that some of the reviewers didn't just say to me "you're never going to cut it with this material and that voice etc..." One big gripe I have though is that when a listing is asking for Elliot Smith or Pavement songs, they don't mean Elliot Smith or Pavement, they mean 'The song from that film with Matt Damon and that song about haircuts. Singer songwriters such as Elliot Smith are raw and faulted, they don't always sing perfectly in tune. Pavement have wonky guitars and unconventional song structures. When I see a fitness company looking for Pavement songs or Sonic Youth_esque I ask myself.....do these people even know what they sound like. Ok, so that was a lousy gripe at the end and yes I ranted, but as I've spent xxxxx dollars on my taxi ride I think I'm entitled to the odd gripe
To round off, I just want to say thanks to Taxi for some really good advice and some very professional customer care, but to sound a little like Obi Wan , I'm not the guy you're looking for.
When I joined Taxi it was in response to moving away from London, where I had been gigging and releasing music for a few years with minor success (a small fish in a big pond) but I had some hope that my music would be able to cut it in Libraries or for film and TV pitches and as I was no longer in a capital city I saw Taxi as a good opportunity to try to get into this market. I quickly discovered that it did not have what it took. Even the tracks that I had mixed in pro studios were coming back with Engineering scores of 7 or less, so I followed the advice of each reviewer and started working on my sound. But then the songs which I had been popular on radio came back with reviews saying that the lyrics weren't universal enough (too intimate) or that there wasn't a hook in the first minute or so, or that they didn't follow the verse chorus combinations needed for the markets. So, I went away, I read the books, I tried working on the songs and lyrics. Then my singing which initially had received praise as being interesting in a Lou Reed way etc.. was said to be not up front enough...needed more energy...so I went away and worked on singing like the people in the listings...only my voice has its limits. Basically, to cut a long rant short, after 4 years and god knows how many submissions and rejections I realised that I had moved so far away from the music I wanted to make in responses to the reviewers that I no longer recognised my own music...in fact, the reviewers were correct when they told me that I do not have a well defined sound. I don't because I've been spending so much time trying to be like other people that I no longer know what my sound is. All the things which originally got me attention in London are not enough to cut it at this level. The main thing that the Taxi experience has taught me is my own mediocrity and I have decided to stop dreaming and start living. I won't say Taxi has done nothing for me. It has opened my eyes to the markets and systems that operate in commercial music, something which was totally alien to me coming from a DIY indie background. It has also helped me to grow up and think more professionally about music, but it has also taken something, and I no longer believe the idea that if I work hard at honing my sound, rewriting the tune until I have the killer track it will be enough. I know my limitations. I rewrote, I rerecorded, I restructured and they still came back. The most frustrating part though was that songs which I believed were special and which initially got forwarded with reviews saying they were memorable and stayed with the listener long after they heard them, started coming back with reviews saying they needed rewriting....I started to feel like the character in 1984...stand up, sit down, stand up, sit down. There never seemed to be a consensus amongst the reviewers....and yeah, I know that's the point, because that's real life, but I can no longer keep getting up and rewriting the same song in the beliefe that it will maybe pass next time. I know my limitations now. I am not going to be a star....I know that now. So I'm walking away and I'm going to go back to making music for myself and my family, which is how I started, and stop flogging myself. Not everyone has what it takes, and I now know that I am one of them. This is no fault of Taxi's...it is my weakness. I'm just sad that some of the reviewers didn't just say to me "you're never going to cut it with this material and that voice etc..." One big gripe I have though is that when a listing is asking for Elliot Smith or Pavement songs, they don't mean Elliot Smith or Pavement, they mean 'The song from that film with Matt Damon and that song about haircuts. Singer songwriters such as Elliot Smith are raw and faulted, they don't always sing perfectly in tune. Pavement have wonky guitars and unconventional song structures. When I see a fitness company looking for Pavement songs or Sonic Youth_esque I ask myself.....do these people even know what they sound like. Ok, so that was a lousy gripe at the end and yes I ranted, but as I've spent xxxxx dollars on my taxi ride I think I'm entitled to the odd gripe

To round off, I just want to say thanks to Taxi for some really good advice and some very professional customer care, but to sound a little like Obi Wan , I'm not the guy you're looking for.