I think you might be mixing two different things, story telling in country with specific names and places in film and television.
We can assume emotion of some sort would be necessary in any song.
Specifics and detail are just a part of the imagery. How specific and detailed depend a lot on the theme.
I'm not sure lyrics technically have a style or musical genre. I suppose you can stereotype, beer with country, wine with adult contemporary, whiskey with country, New York, not country, rum with caribbean, marijuana with reggae...
And pop/rock, anything goes??
So basically a song starts with an emotion, because if you really don't care one way or the other about something, you certainly don't write a song about it. The emotion is the theme. Then the theme is developed.
As long as you understand that a song that mentions Chicago, is probably not going to be used in a scene featuring Atlanta, in film, I think that pretty much explains why you wouldn't submit a song with specific names and dates to a blind listing for a film.
[quote None of these songs really have much detail in them but all were massive hits.][/quote]
I agree that for at least a couple of them, wouldn't win any awards lyrically,lol! They are just part of the whole package. I'm not sure if the best lyrics in the world would survive a poor music match! That's more about prosody though. The "rules" are merely a guide to get you closer to matching the music with the lyrics and emotion. Rules are based on what generally "works", they are not science.

The rules for music were based on the compositions of the masters, not rules written by the masters, and they occasionally broke those rules, which were not rules they followed because the rules didn't come along until later, written by others based on their works,lol! And rules change, unlike science. But in general your chances of success are much greater following the rules than not, and your failures are usually accessed by the rules. When there become so many successes by breaking a rule, that particular rule usually changes.