Books and resources on music marketing

A creative space for business discussions.

Moderators: admin, mdc, TAXIstaff

Post Reply
User avatar
Coffeeinthesink
Getting Busy
Getting Busy
Posts: 70
Joined: Thu Feb 15, 2018 9:04 am
Gender: Male
Contact:

Books and resources on music marketing

Post by Coffeeinthesink » Thu Feb 22, 2018 9:13 am

I am THE WORST when it comes to marketing my music. It's a real issue that I'd like to start working on this year. Does anyone have any recommendations as far as books or websites for marketing/advertising/etc?
David Zimmer
Driving Lights (folk/indie): http://www.dpzmusic.com
SoundCloud: https://soundcloud.com/david-zimmer-tlh/sets
Cubase afficianado, Steinberg 824 interface

User avatar
Coffeeinthesink
Getting Busy
Getting Busy
Posts: 70
Joined: Thu Feb 15, 2018 9:04 am
Gender: Male
Contact:

Re: Books and resources on music marketing

Post by Coffeeinthesink » Thu Feb 22, 2018 9:14 am

I am considering this book by Bobby Borg who was recently on Taxi TV (which I only just started watching)...

https://www.amazon.com/Music-Marketing- ... +marketing
David Zimmer
Driving Lights (folk/indie): http://www.dpzmusic.com
SoundCloud: https://soundcloud.com/david-zimmer-tlh/sets
Cubase afficianado, Steinberg 824 interface

Kolstad
Serious Musician
Serious Musician
Posts: 4282
Joined: Tue Jun 02, 2009 7:19 pm
Gender: Male
Location: Denmark
Contact:

Re: Books and resources on music marketing

Post by Kolstad » Fri Feb 23, 2018 6:35 am

Content marketing is basically what everybody does now. That is why they do youtube, blogs, tradeshows ect. It's a good thing when you are poor at old school "selling", because it is not about that http://contentmarketinginstitute.com/wh ... marketing/

Music is basically expected to be free (to listen to, not to use), so creating free content with your music could be an option. That way you can advertise indirectly for the possibility of licensing it for tv, film and advertisement (which of course comes with a cost).

By doing content marketing you can build a reputation/ brand, that makes your music worth more (to use).

User avatar
Coffeeinthesink
Getting Busy
Getting Busy
Posts: 70
Joined: Thu Feb 15, 2018 9:04 am
Gender: Male
Contact:

Re: Books and resources on music marketing

Post by Coffeeinthesink » Tue Feb 27, 2018 8:25 am

That's helpful Kolstad. I will do some reading there. Thanks!
David Zimmer
Driving Lights (folk/indie): http://www.dpzmusic.com
SoundCloud: https://soundcloud.com/david-zimmer-tlh/sets
Cubase afficianado, Steinberg 824 interface

Post Reply

Who is online

Users browsing this forum: No registered users and 0 guests