flyer with QR code in lieu of business cards?

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musicalweather
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flyer with QR code in lieu of business cards?

Post by musicalweather » Wed Mar 11, 2015 11:11 am

I'm a composer but also have a side business doing live recordings of classical music performances, mostly at one university. I've been doing this for several years and have gotten business mostly by posting flyers (8" x 5") along with business cards on bulletin boards. I'm wondering if I can stop using the business cards and simply post the flyers with a QR (matrix) code on them. Or should I continue to put up business cards as well?

Your thoughts are appreciated.

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kclements
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Re: flyer with QR code in lieu of business cards?

Post by kclements » Thu Mar 12, 2015 4:17 am

personally, I do not like QR codes. Never use them, don't have an app that will recognize them. But I may be way off base. I guess it depends on who your clients are. My first inclination it to say if it isn't broke, don't fix it.

But you may want to try a test. Do some flyers with QR code and some with Cards. Track which one gets you better results. Then you will know for sure moving forward.

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kc
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