How NOT to market yourself or song

Casey H · Post by **Casey H** » Mon Nov 10, 2008 8:28 am

I got this in my publisher email inbox today. I was on a huge distribution list of publishers who were in the email's "TO"...I have a hit song.Work with an artist that has been signed with [Major Label] records.I would like to send this song to you for your review – it’s a cross format song, pop/rock/country. http://www.myspace.com/person-xWe are interested in placement with an artist, TV, or film – but, we would first like to get your thoughts on the song.Please let me know if I may send this to you [via CD, mp3, or link]. Thank you for your time.Best Regards,Person XMost of you know this...NEVER, NEVER, NEVER open your communication with "I have a hit song". It's one of the most major turn-offs to the recipient. If you do a mass email, always put the email addresses in the BCC field (blind copy) so the receivers don't see all the other addresses and know it was a broadcast.Start with saying you have a hit song and then ask the OPINION of a hundred publishers? You never ask a professional for their OPINION (let alone a hundred or so) unless you already have a relationship. You either pitch or you don't- get the opinions elsewhere first.Cross format "pop/rock/country" ? I'm assuming that was a VERY bad attempt at a clever way of covering all bases in the mass email to publishers. Almost guarantees a trip to the trash can.I will contact the person and nicely explain why he shouldn't do that and give him some advice which hopefully he'll accept. Casey

Casey H · Post by **Casey H** » Mon Nov 10, 2008 8:55 am

Post note:I called the person and gave some advice. He was very friendly and receptive-- eager to learn. I even recommended he join this forum... and I will listen to his track and give him feedback.There ARE good people out there who will accept advice. Casey

wrdsnmuzik · Post by **wrdsnmuzik** » Mon Nov 10, 2008 1:10 pm

awwww! that was a nice thing you did! good on ya. gw

weapon · Post by **weapon** » Tue Nov 11, 2008 7:27 am

Hi, I don't know you, but would you be willing to stroke my ego and tell me how great I am? LOL!!!

allends · Post by **allends** » Tue Nov 11, 2008 7:49 am

Nov 11, 2008, 9:27am, weapon wrote:Hi, I don't know you, but would you be willing to stroke my ego and tell me how great I am? LOL!!!Dude, you must be wearing your evil shoes right now! -Allen

weapon · Post by **weapon** » Tue Nov 11, 2008 8:14 am

Correction, my EVIL ROCKSTAR SHOES!!! LOL!!!

Casey H · Post by **Casey H** » Tue Nov 11, 2008 9:03 am

Nov 11, 2008, 9:27am, weapon wrote:Hi, I don't know you, but would you be willing to stroke my ego and tell me how great I am? LOL!!!Hey Jon... I'd stroke your ego (but nothing else) anytime!! Actually I did a very comprehensive song review for this person and it was not an ego stroke at all... Just the facts... What works and what doesn't... I hope he takes it to heart or at least gets a professional opinion or two and sees what sticks for him.... A good guy... We all got help from someone early on... Paying it forward... Casey

weapon · Post by **weapon** » Tue Nov 11, 2008 9:56 am

I completely agree man, we all need help at one time or another.

cameron · Post by **cameron** » Tue Nov 11, 2008 8:04 pm

Hey Casey,Can you forward me that e-mail so I can get my hands on that mailing list of 100 publishers?? Hehe.Cam

heinsite · Post by **heinsite** » Wed Nov 12, 2008 8:58 pm

yeah casey, me too on that list!i'd only say that if someone in the industry asks after 15 minutes, "do you know how good you are?" you answer as honestly as you can....but ONLY after his question, and only after establishing a mutual relationship. all the best,wh

How NOT to market yourself or song

How NOT to market yourself or song

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