Huge ad agency needs singer/sw song.."Go Nutrients" Forward

[jrkocian]

Just got the news on this forward.
I didn't hear anything all weekend, so the confidence was waning.
Would love to land this deal.

On my TAXI page the song is titled, "Anthem - Go Nutrients"

As always, all comments welcome!



HUGE NY Ad Agency needs a SINGER/SONGWRITER SONG for a national NUTRITION/HEALTH BRAND's TV COMMERCIAL. It's estimated that this gig will pay $15-$25,000 up front, but the back will bring in more dollars--LOTS of national airplay coming down the pike. This is going to be a little complicated so read VERY carefully!

The TV spot features a male/female DUET singing about taking your nutrition to the next level. It's starts with a guy, playing guitar. 3 seconds into the spot, he's joined by a young woman who sings along with him and plays tambourine. She becomes a one-woman band as she begins to ALSO play a kick drum and a keyboard--added in that order, and introduced one at a time (in your arrangement).

All this needs to take place in 30 SECONDS, while they sing the lyrics below! The good news is that this is a DEMO, and the agency folks know the lyrics they've been handed by their client are on the fat side. Your job is to keep the CRITICAL parts of the lyric in tact, while cutting SOME fat to bring this song in at exactly 30 seconds. You can trim a "yeah, yeah, yeah" down to just one "yeah," etc., but you MUST keep "Anthem" and "Go Nutrients" and as much of the original concept as possible and MOST of the lyric in tact. Quoting the Head Creative guy at the agency: "Write a great SONG with as much of the client's lyrics as possible." Easy, breezy, nothing to it, and bring it all home in 30 seconds!

Musically, this SONG needs to be UPTEMPO, HIP and FUN, and in a Jason Mraz or Bruno Mars-like style of putting (vocal) doubles or triplets on top of half notes. That could give it a cool, fun, funky feel while helping you get most of the lyrics nailed in 30 seconds. Melodically, your song needs to sound like a HIT with a KILLER HOOK--it needs to be infectious, memorable and singable.

This product will likely generate a series of TV spots, so nailing THIS one COULD get you to the front of the line for others. If your DEMO is chosen to be presented to the agency and client, you'll need to be able to make minor changes (if needed) on Monday, July 4th so the final version can be presented on Tuesday morning. If you're not fully available Sunday (dinner time) through Monday (dinner time), please DO NOT submit for this listing! Welcome to the intensely fast-paced, whacky world of music for advertising!

Lyrics:
You take a multivitamin every day
But you want to add a little something (hey hey hey)
So you reach for new Go Nutrients from Anthem
Can I get a funky beat on the bass drum
Take Omega 3 to help your heart
Helps your eyes and brain too...so state of the art
Probiotic for when your system feels out of whack.
Immunity? No problemo! And support that digestive tract. (Uh-huh.)
Fruit & Veggie has antioxidants galore!
Will make you glow for the one you adore. (Grrrrr)
Get on up, throw your hands in the air.
Take your nutrition next level, Start a love affair!! (Yeah yeah yeah.)

Broadcast Quality is needed, even though they may ultimately use NY session singers for the vocals. You must own or control 100% of the Master and Composition rights. If you are chosen, the AD AGENCY will contact you DIRECTLY. The agency is not sure at this time if this will be a Work for Hire deal or exactly what form the deal structure will ultimately take. Bottom line, it will certainly be in line with whatever the Industry Standard would be in a situation like this. This is a HUGE agency, and they're not in the habit of risking their reputation by cheating musicians--it's not like they're a record label - LOL!! Please submit one to three songs online or per CD, include lyrics. All submissions will be screened on a YES/NO BASIS. NO CRITIQUES FROM TAXI. Submissions must be received no later than SATURDAY, JULY 2nd, 2011 at 6:00 pm (PDT). TAXI #Y110702SS

[peeyo]

Congrats!!! Hope you land it!!!!!

[cherbear]

Way to go James! Good luck on this!

Cher

[jrkocian]

Thanks Paul, congrats on yours great news today as well!

Cher, I appreciate it. You are always so encouraging! I thought you would definitely submit and nail this one with your brother.

[theharper]

Congrats James! I am very excited for you! Here's hoping you land this!!

[cherbear]

James - you are too cool! Gene and I actually pondered this - but I am on vacation with my family, and I am really having to "balance." In the grand scheme of things, family comes first .

Hugs to you, James - I needed that comment today...

Cher

[cardell]

Wow James, you got it 100% right.

They would have to be happy with that...I would be.

Stuart

[Silje]

Wow, I can't believe you made all those lyrics fit so seamlessly!!

I imagine this must be exactly what they had in mind. Great job

Silje

[manninghollow]

Awesome job! We (wife and self) are amazed at how well you made the lyric flow. We submitted at this unsuccessfully and we had a good time (lots of laughs) just getting a fraction of the lyric in! Again awesome job!

[jrkocian]

Can I just say here and now that this is why I love TAXI? It's like a big family of creative people all rooting for one another. We celebrate each others successes, and feel each others rejections. TAXI provides us all an opportunity to be on the same team, and together we can ALL take it to the next level. That's the beauty of our industry, there's not 1 winner and 1 loser - we can ALL win!!

Whew!

I was tremendously grateful to my wife on Thursday night. As she was folding laundry I was reading the listing. I said, "Honey, I'm going to need you in the studio in about 2 hours or less."
"For what?," she replied.
"Singing. A duet..." (Smiles) ..."for an ad agency.....listen to the lyrics.." (I read the lyrics" Her response,
"Wow, good luck.."



We had to record it Thursday because we were going camping out of town with our kids all weekend! Having a background writing jungles helps in these quick turnarounds, but the lyrics nearly did me in! I was hesitant to omit or change any, though I desperately wanted to. Michael's 'trim the fat' was from 3 'yeahs' to 1 'yeah' so I figured I should keep the rest the same.

Anyway...

Cher, you are so right on. I can be the same way (OUT OF BALANCE)- adsorbed in the music. But family is so much more important. Just last night @ 10:30p I was going to start working on a new listing due tomorrow and I stopped dead in my tracks. 'What am I doing?' I thought? GO TO BeD! You're a rea; blessing to many here, I'm sure I speak for many. Stay encouraged!

Stuart - Thanks for that comment. I am hoping they are happy, but as you know in advertising you have to 100% nail it. BTW, Love your material, it's great.

Silje -thank you. After I made the track I spent the most time on phrasing. "For your digestive tract" was a tough fit - among others! I appreciate your kind words.

Steve - Thanks, man! My wife and I had some good laughs, too. Absolutely love your tune "One."


Love all you guys -

J