MySpace Sold

[mojobone]

Your email list is still important, as a composer. It's a list of people who think enough of you and your music to let you market directly to them in their inbox, where they presumably look every day. Sure, you'll have only a few music supervisors on that list, and most would rather rub their nipples with a cheese grater than converse with a composer, but you never know whose uncle has a gig at Dreamworks; playing Six Degrees Of Kevin Bacon is the beginning of understanding the power of networks.

[coachdebra]

I love having my honor defended

How do you guys feel this works for pure film/TV composers and songwriters? My experience has been building a fan base and email list is much more an 'artist' thing but if you are purely film/TV, it's not anywhere near as important.

Thoughts?

Casey

I think that you ask a really valid question. But let me put it in these terms. If you are a composer, then you are marketing to a different niche. You are in essence a B2B (business to business) rather than a B2C (business to consumer). But you also have a niche market - your customers are script supervisors, libraries, publishers, etc. And your email list is just as vital as the email list of an artist who is marketing to their fans. But you can use all of the same techniques to market to them, you just shift your language to be appropriate for them.

In the terms of Multiple Streams of Music Income
Step 1 - Who is your niche
Step 2 - What do they most want, need, desire, and what language they use to frame those wants/needs/desires,
Step 3 - Design your solution - how you uniquely serve and solve those wants needs and desires
Step 4 - Design your packaging (based on how, when, where they want it)
Step 5 - Drive traffic
Step 6 - Convert prospects
Step 7 - Deepen relationship
Step 8 - Your BOP (Bold Outrageous Provocative) - also called your raison d'etre

If you have an email list - you can ask them what they want and how they want it. You can send them to your website. You can invite them to play with you. You can entertain, inform, serve and deepen your relationships with them (i.e. Step 5, 6, and 7). And you can let them know who you are (Step 8).

Questions?
Debra

[Hookjaw Brown]

Debra,

Great List! Might take a while to complete....

[coachdebra]

Yep, by no means a get rich quick scheme. But once you've done it, it gets easier to do it over and over.

[Hookjaw Brown]

"Get rich quick"...if there was such a thing! If I could just get music to pay for itself, I would consider my self successful. Taking suggestions such as yours makes the goal closer. One day I will have enough income to actually hire a coach!

[coachdebra]

Might not be as expensive as you think to work with me - PM me for more info.

[yammer107]

Thank gosh already.....! Its become such a buggy, congested, buzz kill surfing experience I gave up on updating my page. Hopefully good things to come moving forward!