Thank you screener #332 Regarding Y111111AD

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Casey H
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Thank you screener #332 Regarding Y111111AD

Post by Casey H » Fri Nov 18, 2011 5:34 pm

I got a return on this one. The track was "So Close 2u" on http://www.taxi.com/caseyh .... I wasn't really sure it was in the right ballpark.

I really appreciate Screener #332 taking the time to comment on why it was returned in addition to checking "Music" and "Stylistically Off Target":
Slightly more aggressive than what they are looking for regarding this spot.
A few words goes a long way to helping members understand. I know it's Y/N and screeners can't always do that. Just wanted to say THANK YOU to Screener #332! :D

:geek: Casey

HUGE NY Ad Agency URGENTLY needs a CONTEMPORARY INSTRUMENTAL TRACK (possibly with vocals - see below) that, (quoting the agency here): "Étips its hat to classic/vintage sounds. Hybrids [of contemporary and classic styles/sounds] can work too. This is for a TV spot for a GLOBAL brand with a deep heritage. Tracks should exude CONFIDENCE and ATTITUDE while being OPTIMISTIC. We're NOT looking for angry, noisy, thrashy, or anything that sounds dark. Tracks SHOULD be MID-to-UP TEMPO, have a looser quality to them, and breathe a bit (not too dense or cluttered). We're ultimately looking for something that doesn't take itself too seriously. Genres we'd be interested in hearing likely include, but submissions SHOULD NOT BE LIMITED TO: BLUES, BLUES-BASED ROCK, ROCK, INDIE, AMERICANA, SOUL, ROOTS COUNTRY, ALT COUNTRY, etc. Firstly we need the right sound/style. The track should work as an instrumental FIRST. IF THERE ARE LYRICS, they should NOT be dense and subject matter could include or be related to: Being the right thing, the things that matter, and/or Uniqueness and Individuality." TAXI TIP: Read that entire section through at LEAST one more time! It was ALL quoted from the agency, and it's a TAD disjointed, but if you read it a couple of times, it will become clear. SUMMARY: They URGENTLY need INSTRUMENTAL TRACKS or SONGS that are mid-to-up-tempo, positive (not dark or too edgy or intense) that feel kind of loose and freewheeling and have a classic feel/texture, but wrapped in a CONTEMPORARY package. We'd recommend that your submissions are at LEAST two-minutes in length. IF you submit SONGS with lyrics, PLEASE follow their instruction and make sure they're not too densely packed. We'd put our bets on the agency ultimately choosing an instrumental track. Our ESTIMATE on the fee for this is $10,000-$25,000 based on other listings they've run with us, but that is ONLY an educated GUESS. Give your SONG a title that makes them think you're a cool Indie artist. DO NOT title it like you would for a music library pitch. Faded endings are recommended for this. This is DIRECT-to-the-Agency, so you'll KEEP 100% of this deal with NO publisher splits! Broadcast Quality is needed (excellent home recordings are fine). You must own or control 100% of the Master and Composition rights. Please include LYRICS if you submit a SONG! If you ARE chosen for this TV spot, the Ad Agency will contact you DIRECTLY. Please submit one to three INSTRUMENTALS or SONGS online or per CD. All submissions will be screened on a YES/NO BASIS. NO FULL CRITIQUES FROM TAXI. Submissions must be received no later than FRIDAY, NOVEMBER 11th at 5PM, (PST). TAXI Listing #Y111111AD

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