I think the point Ralph Murphy made is totally missed if one thinks that the gender of the screener and time of day of screening is relevant. Too much focus here on trying to "fix" Taxi screening and not on writing better songs for an intended market.ottlukk wrote:I assume (maybe I shouldn't) that a lot of people picked up on a couple of major themes on today's broadcast. I got two: 1)you had better be writing for a female audience, or you are toast. 2) listeners respond differently to songs, depending on the time of day they hear them. There were a few other themes, but those two stuck out for me. Though I'm not currently pitching songs to TAXI (a situation that will change), why not have the TAXI screeners identify their gender, and the time of day they listened to a member's song? Is it possible that your forward depends on the gender of the listener, and the time of day he/she listened to your tune? It's an interesting question. I'll add that I got returns, no matter what the time of day it was. Usually darkest midnight. Ott
What he's saying is write a song that a young female, driving to work at 7AM would want to hear in the car. A well-trained, male or female screener at any time of day can judge that. Duh! Last time I checked, Ralph Murphy was male.

Ever hear the song, “Hey There Delilah” by Plain White T’s? What woman wouldn’t want that sung to her?
