Why have a traditional website?

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fusilierb
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Re: Why have a website?

Post by fusilierb » Wed May 23, 2012 8:24 pm

kclements wrote:Thanks for the comments. And maybe this is a silly topic. If you have a site, keep it, update it once in a while and be done with it. I just thought it might make an interesting discussion. Some more of my thoughts (or just skip to the bottom :)

I'm not saying you don't need a web presence and I would certainly keep my domain name. I wouldn't want to contact a library with a @gmail or @yahoo account. I think it looks more professional to have a custom domain name.

What I am asking (and not just for myself, but as a general question) is would you consider doing away with the Wordpress (or similar service, template, whatever) site, and all the maintenance that goes along with it. Even if you have to spend just 1 hour a month to make sure everything is up to date, is that too much when you are getting about 3-10 hits a week? Again, it's not about the cost in dollars. I pay $50 a year for my site with 10 email boxes, and it's a business expense at that. It's about the cost in attention and time spent dealing with possible headaches, updates and stuff.

Might you be better off having a general site, like the flavors.me site, transfer your custom domain so that it serves up that page and know it is automatically updated every time you post a track to soundcloud? If you send a contact to it, it is clear where they can click to listen - served by Soundcloud including any sets and playlists you have. Theres a clear page for bio. Clean, easy, very little maintenance and the service keeps everything (system-wise) up to date.

I used to design web sites for clients, and enjoyed playing around with the latest widgets and templates and lookie-that's. Now I am more interested in playing in Logic and writing songs.

Maybe I should have said at the beginning, I hoped this to be more of an open discussion - and not necessarily what you think I should do with my site.

Thanks again for the discussion.

kc
Actually, now that you have put it like that, the about.me and other sites like that are pretty new and I think could serve as a good main site for lots of people. They do a really good job of aggregating things like sound cloud and twitter and iTunes store links etc and the content is therefore always pushed to it without you having to bother. I've thought of doing that myself as a main site and I don't see why something like that isn't in a lot of cases better than trying to maintain your own. Especially if your domain name redirects to it as your main site. I do think there is a level of professionalism of at least having your own domain, if nothing else for the legit looking email address.

I think it really depends on what kind of music direction your are wanting to pursue. I think a gigging artist versus a say a composer of production music and even a concert music composer all have different audiences. I don't really expect to ever sell albums and t-shirts per say, so it's not that important to me to try to use mine for sales. Mine is more business card, demo sort of stuff. Since I'm not really selling anything off of it, the traffic to it doesn't really matter to me.

But I have done a lot of experimenting with driving traffic to my site just to see what works and what doesn't. I'm working on an iPad music theory book that I am planning on pushing through my website, so I've been preparing to push that for a while now. So when I'm done I'm going to flip the switch and utilize some these things that I've learned by playing around:

In a "sales/gig" oriented site I think its good to have a separate site that you can really control. And it's not even so much that the site itself is that important, but the search engines weigh fairly heavily on cross-linking. The more your name or company or product (hopefully clearly labeled in your domain name) is linked out to other sites which then link back to you, the higher you float to the top of search results. That's why I have a about.me, and a twitter and a Facebook and a blog on wordpress.com and on blogger.com and on and on and on. It's not because I plan on doing anything with them, but they all cross link to each other which means that if anyone types your name in google your gonna fill up the first few pages. Just makes it easier for you to be found.

I accidentally also figured out a neat little twitter trick. I have all of my RSS feeds and news apps hooked up to post articles to my twitter account. I don't really like to "tweet", but I found that if I hooked up twitter to autopost to my website, I could tweet any articles that I liked and wanted to keep from the reading apps, which would then post onto my website. Then I would use my own website as sort of a book marking service where I just go there to browse up on all the music apps and recording articles that I wanted to remember. After doing this for a couple of months I started noticing all sorts of traffic going to my site and tracked it down to people searching for search terms that were in these tweets. i.e., someone searching for an iOS app in google, my site shows up in the results.

Again, the traffic isn't doing me anything because I'm not selling anything, yet. But if I was gigging our selling albums I sure would doing more related stuff like that.

Going back to about.me and other like that, you can basically do the same sort of auto-updating thing with your own website also. Mine is pretty much on auto-pilot. I can push posts to it from Facebook and twitter. And all of the music on my site is controlled by sound cloud.
If you have a paid sound cloud account, you can create unlimited sets. I have sets for each genre and then large sets called website and demo. My site is wordpress and I just created a page for each genre and embed the html 5 code from soundcloud on each of the pages and the website set on the home page and the demo set on some other page. Now I just use sound cloud to move pieces into those sets and that instantly updates my website. Rearranging the order of the pieces on Soundcloud also has the same effect because you are literally pulling that set into your site in realtime via sound cloud.

Because its wordpress, I can also use the iPad or iPhone app to add new posts and pages. To be honest, I'm not really sure when the last time I actually edited my site from my site was. So even a self maintained site can become an automatron if you set it up right.

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Re: Why have a website?

Post by coachdebra » Thu May 24, 2012 4:22 pm

OMFG - you have to have a website!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! :o :o :o

Sorry - But I was freaking out reading this thread :oops:

This is a really big topic and I don't have enough time to give it full justice here - But read these two articles to start with and I'll get back here when I have more time to complete the thought:

http://artists-edge.com/internet-market ... repreneur/

http://artists-edge.com/websites-artist ... r-article/

BTW - I don't limit the definition to performing musician - I think all you guys are artists (BTW I think I am one too, just a different medium ;) )

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Re: Why have a website?

Post by kclements » Thu May 24, 2012 5:08 pm

coachdebra wrote:OMFG - you have to have a website!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! :o :o :o

Sorry - But I was freaking out reading this thread :oops:
agreed. I just wanted to discuss how involved your site needs to be. Can it be a basic about or flavors site with SC or RN and not a full blown multi-page site.

I think it says something that a number of people that have responded say something like "my website probably needs an overhaul and a facelift"
I might argue that an outdated site is worse than no site at all? Maybe not, but my guess is a single page site with your contact info and links to SC or RN is better than a multi-page site that isn't updated.

EDIT: I thought I would change the title and include the word Traditional. Maybe that sets a better tone for the discussion?

Cheers -
kc
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Re: Why have a traditional website?

Post by rnrmachine » Thu May 24, 2012 6:48 pm

Maybe while you are struggling and "submitting and forgetting" a website isn't that big of a deal. When there is no reason to visit your site no ones does really.. unless they fall down a hole. BUT once ya get that placement that attracts attention to your music for whatever reason... I think a site is truly important.

That said... what if having a website gets ya the deal? Because the other dude with a tune that they were considering, like me, didn't have one. HAHA :oops:

Seriously, all things being equal except the site... the person with the site would probably get the deal... don't ya think? Unless of course the site was junk haha.

I'll be making a site as soon as I figure out what I want on it and after I get my album done. I am taking the Bruce Springstien approach too... make like 75 songs and pick the best. :shock:
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Re: Why have a website?

Post by mikeymike2000 » Fri May 25, 2012 12:01 am

I know I am a bit late to this talk and all the good points have been made but while reading the reply on the first page by Desire and then seeing this...
Casey H wrote:This post left intentionally blank. :ugeek:

LOL yeah after reading the original post I was gonna chime in and say sorry dude, Casey is the most popular guy in chat. :mrgreen:

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Re: Why have a website?

Post by coachdebra » Fri May 25, 2012 1:27 pm

kclements wrote:
coachdebra wrote:OMFG - you have to have a website!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! :o :o :o

Sorry - But I was freaking out reading this thread :oops:
agreed. I just wanted to discuss how involved your site needs to be. Can it be a basic about or flavors site with SC or RN and not a full blown multi-page site.

I think it says something that a number of people that have responded say something like "my website probably needs an overhaul and a facelift"
I might argue that an outdated site is worse than no site at all? Maybe not, but my guess is a single page site with your contact info and links to SC or RN is better than a multi-page site that isn't updated.

EDIT: I thought I would change the title and include the word Traditional. Maybe that sets a better tone for the discussion?

Cheers -
kc
KC - I would say simpler is better - but a single page site I don't think is enough for many different reasons, not least being that it would suck for SEO. Google likes new content - and one page that never changes will plummet in the ranking after a few seconds.

I think a 4-5 page site with one page being a blog that you update a minimum of 2-3 times/month (better off once or twice a week). And even if the blog post is 50 words and a link to new music or a picture or an article you think is cool. And I do talk in much more detail about this in those articles.

With wordpress, keeping a site up to date becomes pretty simple - unlike the old html sites. You can write 20 posts and set them up to publish for the next 3 months, if you want - highlighting different material or whatever.
rnrmachine wrote:Maybe while you are struggling and "submitting and forgetting" a website isn't that big of a deal. When there is no reason to visit your site no ones does really.. unless they fall down a hole. BUT once ya get that placement that attracts attention to your music for whatever reason... I think a site is truly important.
Exactly - but if you wait until you get that placement - you may well miss the boat. It's much better to have your systems set up BEFORE you need them. Because once you need them, you'll be too busy to set them up!
rnrmachine wrote:That said... what if having a website gets ya the deal? Because the other dude with a tune that they were considering, like me, didn't have one. HAHA :oops:

Seriously, all things being equal except the site... the person with the site would probably get the deal... don't ya think? Unless of course the site was junk haha.
And I think that's exactly right. It's not that the site will sell a complete stranger - it's that a website is part of the process people go through when they want to know more about you. And if you don't have one - well that communicates something too. And not something that will move your career forward, IMHO.

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Re: Why have a website?

Post by coachdebra » Fri May 25, 2012 1:36 pm

fusilierb wrote: Actually, now that you have put it like that, the about.me and other sites like that are pretty new and I think could serve as a good main site for lots of people. They do a really good job of aggregating things like sound cloud and twitter and iTunes store links etc and the content is therefore always pushed to it without you having to bother. I've thought of doing that myself as a main site and I don't see why something like that isn't in a lot of cases better than trying to maintain your own. Especially if your domain name redirects to it as your main site. I do think there is a level of professionalism of at least having your own domain, if nothing else for the legit looking email address.
I think using anyone else's template as your main site is a huge mistake:

For one thing - you don't own it - they do. They can close up shop with no warning. They can shut down your page because you've violated some term or other - Facebook does it ALL THE TIME! Many of these sites believe that they own any and all content you post - can you say copyright issues?

And I have to say, I've gone to people's link only to be directed to their about.me page - and it's so obvious. And to me, it communicates "I'm not serious about my business." "I'm not the real deal."

fusilierb wrote:I think it really depends on what kind of music direction your are wanting to pursue. I think a gigging artist versus a say a composer of production music and even a concert music composer all have different audiences. I don't really expect to ever sell albums and t-shirts per say, so it's not that important to me to try to use mine for sales. Mine is more business card, demo sort of stuff. Since I'm not really selling anything off of it, the traffic to it doesn't really matter to me.
Agreed - and your site should be designed to best serve your target market. But that doesn't mean you shouldn't have one or that you should use a facebook page or about.me page as your primary communication tool for your target market. I still say you need your own site.


Ah, there's more I want to say about your post - but once again, out of time. I'll be back 8-)

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Re: Why have a website?

Post by rnrmachine » Fri May 25, 2012 1:38 pm

mikeymike2000 wrote:I know I am a bit late to this talk and all the good points have been made but while reading the reply on the first page by Desire and then seeing this...
Casey H wrote:This post left intentionally blank. :ugeek:

LOL yeah after reading the original post I was gonna chime in and say sorry dude, Casey is the most popular guy in chat. :mrgreen:
Mazz, Mojo and Casey are the first people to come to mind when I think of the Taxi forum. They are very active and very helpful to many people. After those 3 then, immediately, there are many that come to mind with Len, Matto, fuller, sedge, kc, cruci, etc... I could go on and on.

SO, I broke down and went back to read the post I decided to ignore and...

All I will say is... don't confuse popular with notorious, or even infamous. Infamous probably a better word here as it means having a bad reputation.

No one I know personally wants to be infamous, they'd rather die a nobody, including myself.
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Re: Why have a traditional website?

Post by mikeymike2000 » Fri May 25, 2012 2:14 pm

Sounds like I may have touched on some history I am not aware of.

My comment was an attempt to add some off topic smiles and made in the spirit of good clean fun. Nothing more nothing less.
No disrespect intended to anyone. :)

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Re: Why have a traditional website?

Post by rnrmachine » Fri May 25, 2012 8:27 pm

mikeymike2000 wrote:Sounds like I may have touched on some history I am not aware of.

My comment was an attempt to add some off topic smiles and made in the spirit of good clean fun. Nothing more nothing less.
No disrespect intended to anyone. :)
I didn't take it as bad, but your post did make me think... I better go read that and see what's up... hence I said what I said... after reading that "other" post.
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