NY AD AGENCY needs Light, Whimsical INSTRUMENTAL

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daveydad
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NY AD AGENCY needs Light, Whimsical INSTRUMENTAL

Post by daveydad » Sat Aug 24, 2013 6:45 pm

Anyone giving this a shot? I came up with an idea tonight that needs polishing. You can listen to a very rough and ugly take of it here:

https://soundcloud.com/davidhollandswor ... mo/s-KM1Se

Thoughts?

A-List NY AD AGENCY needs a Light, Whimsical INSTRUMENTAL TRACK for a Web Commercial that could migrate to TV.

They need a really simple, fairly stripped-down track that could either be keyboard OR acoustic guitar-based. Arpeggiated, MID-to-Up-Tempo (but not TOO Up-Tempo) Tracks that feel hopeful, intelligent, and slightly dreamy or whimsical are the order of the day.

Check out Bach's Cello Suite #1 to get yourself in the tempo and stylistic ballpark: http://bit.ly/19CDjWM

Now, imagine that done with a keyboard sound that's a hybrid of a kid's toy piano and mid-octave bells or a vibraphone. You could also do it with an acoustic guitar... maybe a classic guitar? They need Instrumentals that are at LEAST two-minutes long with a buttoned ending. If you track is longer (which might be a good idea), they will edit it down. NOTE: At 43 seconds into the spot, there's a little bit of an emotional lift, and we think introducing a very simple cello part could work nicely for that. If you've got another idea for a second instrument, go for it! That part doesn't necessarily have to remain in the whole rest of the track.

As we listened to the temp track, there was something that reminded us of what you'd hear coming out of a music box with a ballerina twirling on top, or possibly what you might hear coming from a cuckoo clock as the doors swing open and those little people pop out every hour on the hour.

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Re: NY AD AGENCY needs Light, Whimsical INSTRUMENTAL

Post by monarkeys » Sat Aug 24, 2013 7:00 pm

I think you're in the ballpark. It sounds very nice - maybe a bit too full-sounding for what they're looking for - not sure.

I was wrestling with this one too - trying to figure out if they want something as harmonically complex as the bach... probably not, but I was thinking of throwing in some of that to try and hit the "intelligent" mark... so hard to tell.

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daveydad
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Re: NY AD AGENCY needs Light, Whimsical INSTRUMENTAL

Post by daveydad » Sat Aug 24, 2013 7:40 pm

thanks. yeah, i was also thinking it might be a little over-orchestrated towards the end. these ad listings sure are hard to figure out exactly what they want.

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