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This is what I came up with for the whimsical ad listing below:
A-List NY AD AGENCY needs a Light, Whimsical INSTRUMENTAL TRACK for a Web Commercial that could migrate to TV.
They need a really simple, fairly stripped-down track that could either be keyboard OR acoustic guitar-based. Arpeggiated, MID-to-Up-Tempo (but not TOO Up-Tempo) Tracks that feel hopeful, intelligent, and slightly dreamy or whimsical are the order of the day.
Check out Bach's Cello Suite #1 to get yourself in the tempo and stylistic ballpark: http://bit.ly/19CDjWM
Now, imagine that done with a keyboard sound that's a hybrid of a kid's toy piano and mid-octave bells or a vibraphone. You could also do it with an acoustic guitar... maybe a classic guitar? They need Instrumentals that are at LEAST two-minutes long with a buttoned ending. If you track is longer (which might be a good idea), they will edit it down. NOTE: At 43 seconds into the spot, there's a little bit of an emotional lift, and we think introducing a very simple cello part could work nicely for that. If you've got another idea for a second instrument, go for it! That part doesn't necessarily have to remain in the whole rest of the track.
As we listened to the temp track, there was something that reminded us of what you'd hear coming out of a music box with a ballerina twirling on top, or possibly what you might hear coming from a cuckoo clock as the doors swing open and those little people pop out every hour on the hour.
Obviously, they are NOT looking for rip-offs of Bach's Cello Suite #1! That's just a good example of the tempo and arpeggiation. Keep it hopeful and a tad whimsical!
I first did one, then tweaked the mix a little, so
Whimsical Optimism (alt mix) can be heard on my TAXI page:
http://www.taxi.com/julietpadou
Would love your thoughts.
Thanks!