MAJOR INTERNATIONAL CORPORATION has an IMMEDIATE NEED for Down-To-Mid Tempo, SOPHISTICATED and EMOTIONAL INSTRUMENTALS FOR an online commercial that will likely also be used for some TV spots in the UK. The estimated license fee for this is $20,000, and the Ad Agency needs to hear music as soon as possible!
They need tracks with a "Modern and Emotional feel." Your instrumentation should be mostly organic, but some light synth elements can be used to contribute to a more contemporary feel. Orchestral elements that help make your piece feel more emotional could also work very well for this. Light acoustic-based Rock tracks with strings and/or minimal modern synth pads will probably work best for this pitch. Your track should feel emotionally hopeful, uplifting, and inspiring. Please do NOT submit anything heavy, dark, or melancholy.
Our source tells us, "They do NOT want a wall of sound from the beginning to the end. There needs to be an engaging and compelling sense of dynamics, with high peaks and low valleys. Steer clear of repetitive, Coldplay-sounding tracks that just keep building." They're not interested in anything too aggressive, fast, or bombastic. Your instrumental needs to be at LEAST 1 minute and 45 seconds. Make sure that your Instrumental Track has a well-crafted, provocative, and emotional arc (with dynamic peaks and valleys) in that time frame.
TAXI Tip: You might want to start out on the lighter side with somewhat sparse instrumentation for the first 10 seconds or so, then introduce more instruments and a build, then drop back a little, create a little hope, then build again to another inspirational peak, and so on throughout your piece.
If you've got existing tracks that are longer than 1:45, but fit what they're asking for, go ahead and submit them! They can edit for length and time!
This gentleman often prefers faded over buttoned endings, but you can submit both for this pitch. If you've got an amazing piece of music and it's already got a buttoned ending, we doubt they'd pass because of that
There's not a lot of copy (dialogue) in this commercial, so this is might be one of those rare opportunities where your music gets to be more prominent than usual. That said, do NOT try to show them what a compositional genius you are. Instead, give them a piece that makes listeners feel inspired, hopeful, and proud, but is not over done. The EMOTION should be the star of your Instrumental Track, NOT a bunch of overly complicated sections that distract from the emotion.
