We are very grateful for your clarification, dear Debra.coachdebra wrote:HectorRContreras wrote:Thank you for this interesting Topic, dear Jeff.
Dear Debra, we are very grateful for your analysis here. You speak ideas that make sense indeed.
Ok; for us, here, that is Hector and Catherine :
Hector's Niche is definitively Latin Jazz, Afro Cuban Music, and Brazilian Music. But Hector can also excel in Lounge Instrumentals, Romantic Instrumentals (with a lovely Melody), New Age Instrumentals, and Piano Solos !
Catherine, she has a feel for Contemporary Avant-Garde, Abstract, and ... Dramedy ! That would be her Niche because of her confidence in those areas. But she also composed three Classical Concertos, and varied World Music : French, Japanese, Chinese, Indian, and North Native American. She does not mind trying her skills at Electronic Dance Instrumentals, and Children Music.
Actually those are your genres - your niche is about your audience.
So, for example, if you're focusing on production music and your genre is Dramedy, your niche might be music supervisors, producers and directors of current dramedy style shows and the music libraries that serve them.
This may seem like splitting hairs, but it's really helpful when you separate in your mind what you do (genre) and who you are marketing to (niche). Because you can keep what you do the same and expand who you're marketing to (i.e. add new niche markets, even "multiple" markets) without massively expanding the amount of time and energy it takes to do it.
And using niche to refer to your particular sub-genre that is your specialty, that is your "zone" - calling it your niche, can then end up causing you to avoid the conversation of who you're marketing to.
And people make as big a mistake in their marketing, when they try to appeal to everyone or think they can market to everyone as when they try to play everything and end up doing none of it well enough to create success. Marketing that attempts to appeal to everyone ends up being boring, non-descript and not appealing to anyone.
In terms of TAXI, it's like submitting a song not because it fits the listing, but because you think it's a good song and want to place it. The song ends up being returned, not because it isn't a good song but because you're offering it to the wrong market.
If you understand your market (niche) and who is going to want your music (genre), how your music fits what they want/need/desire - you will be more likely to be successful when you offer your music to them.
I believe (you may or may not agree with me, which is fine) that when you muddy the terms in your mind, you also muddy the process and a confused mind does not tend to act.
