supply and demand

[steveyeager]

Wow, this really can give one pause for thought.Where do you put your time and energy when this is the realityhttp://www.soundsonline-forums.com/showthread.php?t=23177

[mazz]

IMO, you put your time and energy into making great music that you love to make and you get smart about business and marketing. If you do that, you'll rise above the mass of mediocrity that technology makes so easy to churn out. Make it great, have integrity and make it widely known you exist to serve clients with the absolute best, and you'll have nothing to worry about!Mazz

[Casey H]

Nov 11, 2009, 6:44pm, mazz wrote:IMO, you put your time and energy into making great music that you love to make and you get smart about business and marketing. If you do that, you'll rise above the mass of mediocrity that technology makes so easy to churn out. Make it great, have integrity and make it widely known you exist to serve clients with the absolute best, and you'll have nothing to worry about!MazzPerfectly stated! Great music is essential. The supply of composers is huge- true. But the past 10 years have taught me that the supply of people who make great music + have excellent personal skills + solid marketing skills + business savvy... well, not as large as you might think. Mazz is a great example. Just look at how he conducts himself right here on this forum. It's way more than just being about the music. Casey

[matto]

In addition to what mazz and Casey said: yeah technology makes it possible for more people to be composers, so composer supply is definitely up. However, a few decades ago all you had was about 3-4 broadcast tv networks, plus a relatively small amount of movies produced each year.Nowadays there are hundreads of cable channels and technology has made it possible to produce movies much more cheaply so there are far more indie releases. On top of that the video game industry, which didn't even exists a few decades ago, is now bigger than the film industry.So demand for music for the media is also much greater now than it was a few decades ago.

[k o star]

Nov 11, 2009, 10:47pm, matto wrote:In addition to what mazz and Casey said: yeah technology makes it possible for more people to be composers, so composer supply is definitely up. However, a few decades ago all you had was about 3-4 broadcast tv networks, plus a relatively small amount of movies produced each year.Nowadays there are hundreads of cable channels and technology has made it possible to produce movies much more cheaply so there are far more indie releases. On top of that the video game industry, which didn't even exists a few decades ago, is now bigger than the film industry.So demand for music for the media is also much greater now than it was a few decades ago.Yey!!! I Love it when the cup is looking half full -Kel

[devin]

The abundance of folks buying gear benefits the better composers that are going pro as well, because the more folks we have buying gear = more gear being designed and delivered. Alot of the gear is entry level stuff, but in the right hands, it can still really work well....and the top shelf items for our trade inch closer to affordability right along with it.The cost of running a studio (or chasing "broadcast quality" at home) have been reduced by an entire order of magnitude in the past few decades. For anyone really serious about their craft, that's good news.The trick is to wade through all the options and find stable stuff that's "good enough", and get back to work using that. To me that's another chance for the true pros to distinguish themselves.

[steveyeager]

These are all really good observations...from some really good peopleThanks for your inputI do think that hard work and good product will always prevail...it is amazing though what can be done with a few loops and a sequencer!I thought after reading that clip, that a key ingredient, at least in what i do, is having the live element...the real instrument(s) being played...within the track of loops etc.. we all (mostly) have playing chops that set us apart from a sterile sample or loop

[mojobone]

There is currently no software available that can adequately substitute for musical training. Also, as has already been noted above, while there are more composers, there are also more opportunities.