That said, I must say I get a bit distraught when I see words like "sincertity" bandied about in such a cavalier way.
While it is true that what is "sincere" and "earnest" will always be subjective to a degree, and what flies in one genre may not fly in another, and that tastes evolve and change over the years, there are still things to be said about words like "sincerity" and "irony" and "coolness" which are never really addressed here on taxi. No fault of their own, of course - it's probably well beyond their scope of concern, and, to be frank, it's really not in the music business' interest to address these things.
Whenever you see an ad that asks for sincerity (or even earnestness), please don't believe for a second that that is what is being asked for. Yes, it would be NICE for the songwriter to be sincere in their intent, but what is really more important is that the "sincere" signifiers match up with what is currently perceived as "sincere."
Now we all know that Celine Dion like bleating. for the most part, is well past its heyday of being perceived as "sincere." There are many cultural and commercial factors which go into this. But I gotta tell ya folks, I'm well past the point - if I ever DID - of hearing, say, "soulful", indie, Tom Waits-ish mumbling over a piano, for example, automatically translates to "sincere." The question is not whether the artist is really sincere. The question is not even really whether the artist is GOOD. It's more of a quesiton are they hitting the right commercially-sanctioned "notes", no pun in intended.
In fact, I hear some of the mewling which is supposedly SO "honest" and "sincere" (Hey, they have beards! They don't care how they look! And they play mandolins!!! They HAVE to be sincere!!!) and it seems as hokey and contrived as pop bombast at its worst. Sometimes it's even WORSE, because the pop cheese at least KNOWS it's pop cheese! But none of this matters, because that's what the public is currently fooled into thinking IS sincere. And YES, it can be faked.
One may argue that you can't come off sincere without actually being sincere. I think that's a dubious premise - and I highly doubt it would matter if it were true. Because even if you ARE sincere, (AND cool, hip, honest, savvy, talented AND good), it's doubtful you'll get anywhere unless you sing what the music biz believes is PERCEIVED as honest and sincere (and "cool" and "hip", for that matter).
Our culture has become so jaded and ironic and cynical over the years that people are driven to seek out more and more what they think is "real," but the end result has often been to create more hokey product which some people just can't recognize as hokey product yet. The desire for this type of legitimacy is strong - so strong that it results in the self-parody of bands that come off "TOO SERIOUS" or downright silly, despite going for the opposite effect. Don't be fooled though; just because the Tom Waits-lite guy is more attuned to the public's barometer for judging what appears "real" and "sincere," it doesn't mean he necessarily IS.
Unfortunately for me, I hear a lot of INsincerity where I'm sure I'm supposed to be all blown away by how cool and lo-fi- and indie and "soulful" something is supposed to be. I can't imagine I'm the only writer who has had this experience.
There's tons more to say on this subject, but that's just a few things I needed to vent about. Thanks for letting me vent.
