Clichés and phrases that "depersonalize" the songs, like you say, are key to understand the "paradigm shift" in lyric writing that came from the mid 90'ies and forth, by at the same time there was an extensive individualization in the western societies.. earlier those exact things was preferred as part of the artistry, to create a admirable distance between the audience and the artist, but after the 2000's the goal is to get as deep and close as you possibly can and remove any distance between audience and artist.
Now if we could write songs where the audience could choose their own lyrics, it would be optimal
