Submission/Forward/Deal Statistics

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Paulie
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Re: Submission/Forward/Deal Statistics

Post by Paulie » Wed Apr 17, 2019 7:19 pm

It is also VERY important to remember that songs that do not get forwarded, or songs that do get forwarded but nothing afterward... those songs are all still potentially placeable with libraries. In my three year with Taxi I submitted almost 400 tracks, had a 28% forward rate and landed contacts with three libraries. I also got with many other libraries via other means, mostly via collaboration.

Once you are working with libraries you can often send them your previous tracks if they are a good fit for their demand. I would estimate that about 2/3 of my returns and non-used forwards have been placed with libraries. So, the work to create them was not done in vain. First, you get feedback from screeners that can help you improve your music, and second, you end up having tracks you can deliver to customers.

A forward is a great step, it confirms that you have the musical and engineering skills that Taxi can stake its reputation on with its customers. While a forward does not guarantee a placement, it is a positive thing and can lead to future success and revenue. So, keep on trucking! Write, submit, forget and repeat!

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Re: Submission/Forward/Deal Statistics

Post by ResonantTone » Wed Apr 17, 2019 7:59 pm

That's great insight Paulie. In fact, I had this exact thing happen the other day. I had a return on a track, then got contacted by a library from a forward with a similar vibe. They asked me if I had anything like the one they heard, and I sent them the one that was returned. Both tracks ended up getting signed!

Write, submit, cry on the inside when your track is returned, remember someone else may want it later, repeat! :)

Andrew

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Re: Submission/Forward/Deal Statistics

Post by DannyWeber » Thu Apr 18, 2019 10:23 am

Hey Andrew,

I understand your interest in this business! I share that desire as well. Learn all you can.. maybe, Write, Submit, Forget, Repeat, AND LEARN would be a good addition to the Mantra.

Knowledge can make the difference in sticking with it or giving up too soon. Knowing a little about your odds helps us deal with the slow times when it seems like nothing is happening.. I get it!

The way I see it..
As well as having a head start by being an excellent composer before joining TAXI! You're also a nice guy!!

I'd say the odds are in your favor!!


Congrats on the deal BTW!


Dan
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Russell Landwehr
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Re: Submission/Forward/Deal Statistics

Post by Russell Landwehr » Thu Apr 25, 2019 10:23 pm

Tracking numbers is only useful for keeping an eye on your own progress. Using stats to see if you are doing as well as or better than (or in line with) other people... or to try to predict your future musical revenue... is futile. For instance, when I compare my stats to cue-gods like Matt V, I fall short and can easily become discouraged.

I have something on my bulletin board that Matt Hirt wrote once... it goes like this:

You can only control the things you can control. You can't control how fast your songs will get licensed and how much they will bring in and how long it will take to get paid for a specific placement.
You CAN control how much you write, how good the songs are, how much time you spend networking, how much time you spend improving your chops, how many potential income streams you research, etc etc.
As long as you are doing your best working on as many of the things you can control as possible, you're doing exactly what you're supposed to do.
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Re: Submission/Forward/Deal Statistics

Post by ResonantTone » Fri Apr 26, 2019 5:02 am

Russell,

That’s a great take on the topic. Measurable goals and creating strategies to improve one’s craft can definitely use all these statistics we’ve been talkin about. I’d even go so far as to say it might be good to know the general wheelhouse of where successful people are.

For example, if someone is creating 3-4 cues a year, it’s only gonna help that person to rub shoulders and find out generally what kind of numbers they would need to shoot for in order to meet their goals.

Maintaining a little bit of that without diving headfirst into “so and so does xzy cues at 2 cues per day, with a forward to placement ratio of 2:1”... yeah, that I can see that getting discouraging pretty quick, and ultimately backfiring.

Control what you can control.

Thanks for the thoughts!
Andrew

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Re: Submission/Forward/Deal Statistics

Post by Russell Landwehr » Thu May 09, 2019 6:32 pm

Exactly, Andrew.

Control what you can control.

Honestly, I've stopped tracking (most of) my stats. The only thing I do along that line is to make playlists of my stuff that have been used. Then I listen to it to get back on track.

(Well... I DO graph my Royalties Income four times a year... and then pay taxes on it once per year)

For me, tracking stats takes away from the time I could be creating music.

I suppose tracking stats could help a person know where to focus their efforts, but tracking stats in order to compare yourself to a norm? meh

Russell
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